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Creative Studio

Assessment

WL-CHECK

◆ Free · No account · 3 minutes

How healthy is
your brand?

Fourteen questions, an honest score out of 100, and a clear list of what's costing you customers right now. Whether you're launching or already trading.

Questions, tailored to your situation

3 min

To complete, no preparation needed

Free

No email required to see your score

Your answers stay on your device until you choose to send them.

Question 1 of 14 7%

QUESTION 01

Where are you right now?

This determines the rest of the questions.

I'm launchingNothing built yet, or very early I'm already tradingI have a store and customers

QUESTION 02

Do you have a logo?

Be honest — nobody's watching.

Yes, designed by a professionalA designer or studio made it for us Yes, I made it myselfCanva, a generator, or a friend Just my name in a typefaceNo mark, no symbol No logo at allHaven't got to it yet

QUESTION 03

Do you have your logo in vector format?

AI, SVG or EPS — the files that scale to any size without blurring.

Yes, I have the vector filesAI, SVG or EPS Only PNG or JPGImages, not vectors I'm not sureI'd have to check No, or not applicableNo logo yet

QUESTION 04

Do you own the rights to your logo?

Paying for a logo doesn't automatically make you the owner. It takes a written transfer.

Yes, I have it in writingA signed contract or clear terms I assume so, I paid for itNothing written down It came from a generator or templateCanva, Looka, a marketplace No, or not applicableNo logo yet

QUESTION 05

Do you have a defined colour palette?

Not "roughly green" — actual hex codes you reuse every time.

Yes, documented with exact valuesHEX, RGB, CMYK written down Two or three colours I reuseNothing formally written It varies depending on the pieceI pick as I go No paletteNever defined one

QUESTION 06

Do you have set typefaces?

A font for headings, one for body copy, used consistently.

Yes, with a clear hierarchyI know which font for what One or two fonts I stick toNo formal rules Whatever the theme usesNever chose them It changes constantlyDifferent every time

QUESTION 07

Do you have brand guidelines?

A document anyone could follow to produce something on-brand without asking you.

Yes, a proper documentRules, clear space, misuse examples A few notes somewhereColours and fonts jotted down It's all in my headI just know what looks right Nothing at allNever made any

QUESTION 08

Does your brand look the same everywhere?

Website, Instagram, packaging, emails — put them side by side.

Yes, it's clearly the same brandConsistent across every channel Mostly, with some driftA few things don't quite match Honestly, it's patchyEach channel looks different I only have one channelOr nothing live yet

QUESTION 09

Do you have logo variations?

A monogram for avatars, a horizontal version for headers, a white version for dark backgrounds.

Yes, a full setMonogram, horizontal, monochrome, favicon One or two versionsEnough to get by Just the one logoI resize it as needed Not applicableNo logo yet

QUESTION 10

Could a customer tell you apart from a competitor?

Cover the logo on your site and on theirs. Would anyone notice the difference?

Yes, we look genuinely differentOur style is our own Similar, but with our own touchesSame codes, different execution Honestly, we look like everyone elseSame template, same feel I've never lookedHaven't compared

QUESTION 11

Could you send your logo to a printer tomorrow?

Packaging, signage, business cards — printers ask for specific formats.

Yes, everything's print-readyVector files, CMYK values Probably, I'd have to checkNot sure what they'd need No, I'd have to get files madeOnly have screen versions I don't print anythingDigital only

QUESTION 12

Have you registered your brand as a trademark?

Or at least checked that nobody else owns the name.

Yes, it's registeredFiled and granted Not registered, but I've checkedNobody seems to own it It's on my listHaven't got round to it Never thought about itDidn't know I should

QUESTION 13

What's holding you back most right now?

This shapes what we recommend.

Looking credible enough to be trustedPeople hesitate before buying Keeping everything consistentEvery new piece is a decision Getting launched at allStarting from scratch Producing enough contentCan't keep up with what I need

QUESTION 14

When would you want this sorted?

Last one.

As soon as possibleIt's blocking me right now In the next few monthsPlanning ahead No particular rushJust curious where I stand

Your brand health score

0OUT OF 100

What we found

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How healthy is
your brand?

Where are you right now?

Do you have a logo?

Do you have your logo in vector format?

Do you own the rights to your logo?

Do you have a defined colour palette?

Do you have set typefaces?

Do you have brand guidelines?

Does your brand look the same everywhere?

Do you have logo variations?

Could a customer tell you apart from a competitor?

Could you send your logo to a printer tomorrow?

Have you registered your brand as a trademark?

What's holding you back most right now?

When would you want this sorted?

Want the full breakdown?

Explore

Services

Contact

Country/region

How healthy isyour brand?

Where are you right now?

Do you have a logo?

Do you have your logo in vector format?

Do you own the rights to your logo?

Do you have a defined colour palette?

Do you have set typefaces?

Do you have brand guidelines?

Does your brand look the same everywhere?

Do you have logo variations?

Could a customer tell you apart from a competitor?

Could you send your logo to a printer tomorrow?

Have you registered your brand as a trademark?

What's holding you back most right now?

When would you want this sorted?

Want the full breakdown?

Explore

Services

Contact

How healthy is
your brand?